Rokeach's+evaluative+beliefs+frame

According to Rokeach, three types of beliefs have been distinguished: descriptive or existential beliefs, those capable of being true or false; evaluative beliefs, wherein the object of belief is judged to be good or bad; and prescriptive or proscriptive beliefs, wherein some means or end of action is judged to be desirable or undesirable. A value is a belief of the third kind—a prescriptive or proscriptive belief. (Rokeach, 1973, pp. 6–7)

Reference

Koltko-Rivera, M. (2004). Psychology of Worldviews. Review of general psychology. 2004, Vol. 8, No. 1, 3–58 Rokeach, M. (1973). The nature of human values. New York: Free Press.